It’s been one year since The Hair Shop and renowned colorist Daniel Mora came together to create a truly groundbreaking collaboration: Smart Weft x HĪEWS — a collection that redefined the standard for salon-quality, dimensional hair extensions.
From its debut in November 2024, to its showcase at major industry events, this collaboration has not only become a stylist favorite but a symbol of artistry, innovation, and modern hair design. Today, we’re celebrating its one-year anniversary by reflecting on the journey, the artistry, and the color stories that continue to inspire stylists and clients alike.
The Beginning: Where Art Meets Innovation
The Smart Weft x HĪEWS collaboration was born from a shared vision — to merge Daniel Mora’s signature dimensional color artistry with The Hair Shop’s innovation in extension technology.
The result?
A refined, premium-quality weft that feels weightless, looks seamless, and delivers maximum volume with minimal bulk. Each of the 10 custom HĪEWS shades was carefully crafted to mirror Mora’s renowned techniques — face-contouring highlights, modern tonal depth, and natural, lived-in color.
This wasn’t just a new collection — it was a color movement. A bridge between the art of color and the science of extension craftsmanship.
A Look Back: Milestone Moments from the Smart Weft x HĪEWS Journey
January 2022 – Smart Weft x HĪEWS Development
The story of Smart Weft x HĪEWS began back in 2019, when Daniel Mora joined The Hair Shop’s first ambassador program, The Collective. During his time with the team, Daniel envisioned bringing real, behind-the-chair color artistry to life through extensions: shades that mirrored the lived-in, dimensional tones stylists craft every day.
That vision came to life in 2022, when Daniel began collaborating with The Hair Shop to develop the collection from the ground up. From creating new shades from scratch to refining existing tones and testing each blend for ultimate wearability, Daniel played a hands-on role in every step of the process. What started as an idea became a movement — a seamless fusion of professional techniques and innovative design made accessible to stylists and clients everywhere.
November 2024 — The Official Launch
The hair industry buzzed with excitement as The Hair Shop announced the launch of Smart Weft x HĪEWS by Daniel Mora. This wasn’t just another weft; it was a new category of hair innovation.
Stylists instantly gravitated toward the collection’s lightweight feel, cuticle-intact hair, and built-in dimensional tones — saving hours behind the chair and allowing for a truly customized blend with less toning, less lifting, and more creativity.
November 2024 — The Exclusive Launch Party
Just days after launch, The Hair Shop hosted an exclusive celebration in Los Angeles with Daniel Mora, friends, and industry insiders. The evening reflected the spirit of the collaboration — refined, modern, and effortlessly cool.
From champagne to color swatches, every detail spoke to the artistry behind Smart Weft x HĪEWS. Guests experienced the textures firsthand and previewed the custom shades that would soon become salon staples nationwide.
November 2024 — The Special Weft Class: HĪEWS x Daniel Mora
Education has always been at the heart of The Hair Shop’s mission. Mora led an intimate class revealing the techniques behind Smart Weft’s seamless base and demonstrating color blending using the new HĪEWS shades.
Stylists learned how to:
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Customize Smart Wefts without shedding
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Combine HĪEWS shades for multi-dimensional tones
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Create face-contouring effects through color placement
This class became the foundation of a growing educational community, where innovation and artistry meet technique.
March 2025 — The Big Stage: IBS New York
Smart Weft x HĪEWS made its major trade show debut at the IBS New York Hair Show, where The Hair Shop returned to the stage to introduce the collection to a global audience.
The booth featured live transformations and one-on-one demos with Mora himself. Stylists raved about the fine machine-tied base that offered the same durability as traditional wefts with a lighter, more flexible feel.
By spring 2025, Smart Weft x HĪEWS had cemented itself as one of the most trend-forward, high-performance extensions in the professional market.
July 2025 — Daniel M x THS HĪEWS Class
Continuing its educational legacy, Mora and The Hair Shop hosted another sold-out class designed for advanced stylists. This class emphasized Smart Weft’s adaptability — from subtle transformations to full-volume installs — while highlighting how the 10 custom shades can be mixed, matched, and toned for infinite possibilities.
More Class dates are available monthly at thehairshop.com/classes
About Smart Weft: The Innovation Behind the Hair
At the core of this collaboration lies The Hair Shop’s exclusive Smart Weft — a weft refined for today’s stylists and clients seeking luxurious, natural results with less effort and maintenance.
What Makes Smart Weft So Special
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Maximum Grams, Delicate Weft: Smart Weft’s construction delivers both density and a featherlight feel.
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Zero Return Hair: Enjoy unmatched comfort and softness at the base.
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Reusable 3–4 Times: With proper maintenance, the extensions stay salon-fresh longer.
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Cut & Customize: Tailor each weft to your client’s unique needs without shedding or unraveling.
Specs Overview
|
Length |
Texture |
Weight per Piece |
Width |
Price |
|
18” |
Straight |
16g |
10.5” |
$50 |
|
22” |
Straight |
20g |
10.5” |
$85 |
|
26” |
Straight |
25g |
10.5” |
$120 |
6–10 wefts recommended for a full head application.
Shop the Smart Weft x HIEWS collection
The HĪEWS Collection: A Color Story Worth Celebrating
Every HĪEWS shade tells a story — designed not only to complement modern hair trends but to empower stylists with tones that blend effortlessly and inspire creativity.
|
Shade |
Description |
|
HĪEW 01 – Sultry Brunette |
An enigmatic, refined brunette with an effortless allure. |
|
HĪEW 02 – Sunkissed Brunette |
Warm, radiant tones reminiscent of beach days. |
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HĪEW 03 – Brilliant Bronde |
A perfect balance between blonde and brunette. |
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HĪEW 04 – Beachy Bronde |
Rooted depth meets rich mid-tones for a lived-in glow. |
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HĪEW 05 – Hot Bronde |
All warmth, no cool tones — rich and dimensional. |
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HĪEW 06 – Luxe Copper Brown |
Sophisticated, head-turning copper brown with elegance. |
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HĪEW 07 – Refined Red |
Deep and dynamic, with multi-tonal dimension. |
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HĪEW 08 – Gentle Copper |
Vibrant and natural, perfect for redheads seeking depth. |
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HĪEW 09 – Hi-Def Blonde |
Piecey perfection — a balance of warmth and neutral mids. |
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HĪEW 10 – Lived-In Blonde |
Contrast-rich and bright at the tips for a bold finish. |
These 10 curated tones were not just inspired by hair color trends — they set them. Whether creating a sun-kissed bronde, a refined red, or a soft neutral blonde, each HĪEWS shade serves as both a canvas and a statement piece.
Need a color match? Find the perfect shade for you in your favorite method: thehairshop.com/color-match
Pro Perspective: A Game-Changer Behind the Chair
For stylists, the Smart Weft x HĪEWS collection became a time-saving, creative powerhouse. Each color is pre-toned, balanced, and ready to install, reducing prep time while delivering high-impact results.
Stylists can:
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Mix & match individual units for customized blends.
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Tone or lift as needed thanks to Smart Weft’s versatile base.
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Install faster with the fine, flexible weft that sits flatter against the head.
As Daniel Mora explains, “The goal was to take the guesswork out of dimensional color. HĪEWS gives stylists an elevated foundation — tones that already reflect modern techniques without extra steps.”
For Consumers: Seamless Beauty, Minimal Effort
For clients and extension lovers, Smart Weft x HĪEWS delivers low-maintenance luxury. The fine, comfortable weft base feels weightless while still offering the volume and fullness of salon-quality extensions.
Each color features built-in face-contouring highlights, brightening the complexion and giving your hair that effortless “just left the salon” finish — every day.
With the right care, you can reuse Smart Weft up to 3–4 times, making it a long-lasting investment in your beauty routine.
The Legacy Continues
As we celebrate one year of Smart Weft x HĪEWS, we’re reminded that this collaboration represents more than a product — it’s a creative partnership that continues to evolve the artistry of hair.
From its first launch in November 2024 to its national education tour in 2025, Smart Weft x HĪEWS stands as a testament to The Hair Shop’s mission: to deliver trend-forward, premium-quality extensions designed for both professionals and beauty enthusiasts who value innovation, education, and craft.
Here’s to a year of color, collaboration, and creativity — and to the future of hair that feels as good as it looks.
Shop Smart Weft x HĪEWS by Daniel Mora
Discover the collection that redefined modern color and extension artistry.